Some brands start with a product. We started with a question.
Hey, you good?
It's three words most of us have said a hundred times, in passing, in a text, on the way out the door. But how often do we actually mean it? How often do we stop and wait for the real answer?
The Idea Behind the Brand
Hey, You Good? was built around one belief: that checking in on the people around you is one of the most powerful things you can do. Mental health doesn't always look like a crisis. Sometimes it looks like someone who seems totally fine, until they're not.
We wanted to create something that starts that conversation without forcing it. Something you wear, and someone notices, and suddenly you're talking about something real.
Drop 001: The Check-In
Our first drop is called The Check-In. It's a heavyweight, oversized garment-dyed tee in cream, with HEY on the left chest and YOU GOOD? across the back in our signature royal blue.
It's not a slogan. It's a prompt. A reminder to look up from your phone, notice the person next to you, and actually ask.
We kept it simple on purpose. The message does the work.
Why Streetwear?
Streetwear has always been about identity, what you stand for, who you roll with, what matters to you. Mental health awareness belongs in that conversation. It belongs on your chest and on your back.
We're not a wellness brand. We're not a charity. We're a streetwear brand that believes the culture has room and a responsibility to normalize asking for help and checking on each other.
What's Next
Drop 001 is limited to 100 pieces. Drop 002 is coming in purple and gold.
Every drop will carry the same question. Different colorways, same mission.
If you've ever had someone check in on you at exactly the right moment, you already know why this matters.
Grab Drop 001 before it's gone. And hey, you good?